One of the most important steps in designing a website is that of deciding what color scheme you are going to use. Websites have a major advantage over many other forms of media in that color is cheap and easy to create. The publisher of a magazine or newspaper may have to spend extra money to print their journals and periodicals in color but a web designer can throw color on a website with the click of a button. As a result, there is an unfortunate tendency to abuse color, or at the very least underestimate its power and scope.
The effect of color on an individual depends greatly on their age, sex, and cultural background, so when choosing colors for a website one of the first things you need to do is figure out what your primary audience is. Is your site or blog aimed at young readers? Older working class readers? Do you want to attract women or men? Or do you want to attract everyone?
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